Website Marketing Blog

Below, you will find articles explaining how you can identify what performance problems your website may be facing.

CSS Has Native Nesting

Written by Ben Woodruff

Website Development

Some CSS code demonstrating nesting a rule inside a parent rule set

I was watching ⁠a YT video from Front End Masters and they mentioned that now CSS has nesting and variables, etc. as part of the reasoning why it can be nice to leave out build tools…

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How to Replace Unbounce with WordPress for Your Clients’ Landing Pages

Written by Ben Woodruff

Cutting the Cord

WordPress vs. Unbounce

Some people reading this might have already used Unbounce extensively, and perhaps some are researching which landing page platform to use. Either way, most people recognize that Unbounce is pretty expensive. In some cases, it can be worth the investment, but for many folks, especially digital marketing freelancers or those starting up their own agency, …

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Why Choose a Template-Based Website Over a Custom Website?

Written by Ben Woodruff

Comparing Your Options

A printing press representing building websites with templates

Perhaps you’ve never heard of a template-based website before and would like to learn more. This article will help you understand the major differences between a website derived from a template and one developed, designed, and built with content in a completely custom fashion. Price isn’t the only factor…

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Case Study: Improving B2B Live Webinar Signups for Audigy

Written by Ben Woodruff

Portfolio

A screenshot of an Audigy corporate landing page template

I wanted to share a practical example of improving website marketing performance through advanced content strategy and conversion rate optimization. A Seriously Difficult Situation Over the last ten months or so (October 2021 through July 2022), I’ve had the privilege of working on Audigy’s corporate marketing team with several of our marketing department’s best and …

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Find out why your website’s homepage is not getting much organic search traffic

Written by Ben Woodruff

Website Troubleshooting

Some game tiles standing upright and spelling SEO

Photo by NisonCo PR and SEO on Unsplash Are you tired of wondering why your website isn’t getting enough traffic, and then being told that you need to learn SEO to find out why your website isn’t doing well in organic search? Isn’t it the SEO consultant’s job to do that for you anyway? What …

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What’s the Deal with The Parrot Picture?

Written by Ben Woodruff

Historical Info

A fake parrot casts a shadow on a wall in a Mexican restaurant

The featured image for this post is a fake parrot and its shadow, which I saw in one of my favorite restaurants back in Vancouver, WA, which I think closed down during the pandemic. I wanted to take a moment to explain why I used it as the hero image on my about page, in …

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Why Not to Search for Yourself on Google

Written by Ben Woodruff

Tips & Tricks

A Google search made on a mobile device

Photo by Edho Pratama on Unsplash Sometimes people search for their own website on Google to try to determine how they are being ranked for any number of keywords. If this describes you or someone you know, please consider that it is not advisable to search for your own site in Google to see how it’s doing in …

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Who Is Ben Woodruff?

Written by Ben Woodruff

Historical Info

I am a family man with a background in technology and marketing. I learned hard work as a young person and applied my work ethic in the US Army, afterwards in delivering and installing window coverings & blinds, and then going back to school. I’m very grateful for the opportunity to use my GI Bill …

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How to Make Autoplay HTML5 Video Work on Mobile

Written by Ben Woodruff

Tutorials

This article is about making HTML5 video start automatically on mobile, which is not as easy and straightforward as it might seem at first glance. I originally came up with this blog idea because I was trying to create a video background for the hero section on a client’s website and realized that the mobile …

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