About Ben Woodruff
A passionate website marketing professional and recent South Carolina transplant, I’m always learning and ready to share new tools and resources. Read more about where this Parrot image came from.
My Background and Experience
I’ve written a slightly longer and more detailed, personal background titled Who Is Ben Woodruff. If you’d like to read that, feel free to click through and check it out. Otherwise, you’ll find my professional bio below. Thank you for your interest!
In my four years in a fast-paced, high-performance marketing agency setting, I’ve had the privilege to serve some of the best small business owners alongside some of the most professional teammates in the hearing healthcare and business consulting industries.
I’ve been blessed with a broad range of training and experience. After serving in Iraq with the US Army, I graduated Summa Cum Laude with my BA in Digital Technology and Culture from WSU Vancouver. At Audigy, I started out building websites, collaborating with account managers, content creators, and stakeholders, and optimizing SEO to accomplish inbound marketing goals. Most recently, I’ve been helping B2C and B2B clients achieve their landing page conversion goals through advanced user interface design and development and content marketing strategy.
I’ve greatly enjoyed both my professional and volunteer experiences, and look forward to connecting with those I’ve been impacted by over the last exciting few years.
What I Stand for And Believe in When It Comes to Websites
Instead of only talking about myself, I’d like to share some principles and values that resound with me and maybe with you as well:
- Your website should fit your budget. If you need a free website, I will be glad to share how you can easily build one yourself, even if you aren’t an expert. Websites can easily fit any budget, so I’d love to share info on my site that may help you get the ideal website for your needs.
- Your website should be cutting edge and beat your expectations without costing a fortune. There is no reason that a small business should have to spend $10,000 for a high-performing website. The same results can cost you very little if it is done right the first time, whereas some freelancers and agencies will get you hooked on a recurring service fee regardless of whether you get results. Knowing this in advance can help you find a better agency or freelancing partner.
- It’s your website, so you should get to choose who will manage it. Many agencies will try to lock you in to a long-term service plan with minimal proactive work for an expensive recurring fee. This may work okay for those who want everything managed for them at a basic level of quality. I feel that businesses should have the right to say where their website will be hosted and who gets to work on it. Knowing how to manage your own website well can help you get leverage, because you can be up front with agencies about your expectations.
- The customer is always right, but user feedback should be sought out. When you feel strongly about a specific change, your website partner should always give you a carefully researched and/or experience-based recommendation, but defer to your choice ultimately. If the page or site doesn’t perform well, they should make the change then examine your data and see if it improved performance by doing qualitative user research and A/B testing, which should reveal any specific problems.
- You shouldn’t have to pay full price for learning. If your website partner has to research and learn something new to build you a certain type of website or feature, then you should be offered a discount of 25% or more.
- You should never have to pay a freelancer what an agency charges. Agencies charge you a lot of money. Sometimes this is worth it, because maybe the agency has real talent, and you are getting a lot of value from them. Sometimes it’s not worth it. Either way, a freelancer doesn’t have the same overhead as an agency, so it should cost you less. A fair freelancer rate might be double what you’d pay someone for an hourly salary to do the same thing, depending on their experience and what they can do for you. Most of the time, prices for all projects can be based on that rate per hour, based on the estimated project duration. It helps to allow some flexibility on price based on unexpected expenditures, like a pro plugin or additional hours of programming work. This usually works out to still be around half what most agencies will charge for a website, which they will often base on cookie cutter templates with little customization.
- Website management shouldn’t cost so much. Most agencies host and manage your website and its software updates with very little time or effort regularly put in by their team. They respond to your concerns, questions, and edit requests, but don’t necessarily do much proactively. With WordPress’ automatic plugin updates and easy website management tools widely available from most hosting companies, why pay $100+/month for something your agency can’t prove the value of? If an agency or freelancer isn’t able to prove a high return on investment, it may not be worth it to work with them.
- If they can’t do something, they should be willing to refer you to someone who can. You, your customers, your business, and your best interest should be treated as more valuable than your money. If you need something they can’t provide, your website partner should work with you to find someone else reliable who will be a good fit.
I would like to share what I’m currently working on, in case you’re wondering what I’m up to right now. For a more comprehensive list of everything I can do, please visit the Ben’s Work page. Thank you for your interest!
- I’m volunteering to help my church build an app for our national radio broadcast ministry, etsradio.org
- In my day job, I’m working on a landing page template library for corporate/commercial landing pages, which helps our fulfillment team members to make sure assets, mock-ups, and copy are meeting strategic goals for the sales team
- On a daily basis, I’m working on landing pages for Audigy Corporate Marketing, Audigy’s PPC clients (audiologists and other hearing care practices), Beltone Retail (a hearing aid chain, one of Audigy’s sister companies), and ReSound Focus (another Audigy sister company)
- I’m also serving as a member of the Audigy web team in our digital marketing department, where I work concurrently on multiple website build projects, SEO setup projects, and more advanced client request tickets like website-based landing pages, custom content, and website redesigns
How Others Have Accomplished Their Website and Conversion Goals
“I have had a great experience with Woodruff Multimedia. Changing my website was much easier than I expected. Ben is very hands on, easy to work with, answered all of my questions, and really listened to what I wanted for my website. He had really great ideas for what would attract more customers and since we have changed the site I have had a lot more online submissions. I am very happy with the end result.”
Tina Nollette, Owner – A To Z Blinds – October 28, 2020